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Here are Five Reasons Why A Video Can Be More Effective than Text Alone

1. A Video Grabs Peoples Attention

When you run digital ads, 1/2 the battle is getting people to view them. What grabs your attention when scrolling through a website? Plain boring text or movement. Movement, like in a video, automatically draws your attention to the movement naturally. Video ads pique curiosity. People are more than 27 times more likely to click on your on-line video than they are to click on a static banner ad.

2. A Video Will Engage Your View's Attention

Video will not just grab people's attention, it will keep it. It's among the most engaging message you can present. They drive people emotionally and make them want to comment, share, and like.

Videos get a whopping 1,200% more shares than both text and images combined.

Your brain processes what it sees much quicker than it can reading text. Approximately 90% of the information transmitted to the brain is visual. The bran can process visual information at least 60,000 times faster than it can process text.

3. Videos Will Drive More Traffic to Your Website

Videos are fantastic for search engine optimization. The can bring more benefit to your site in regards to SEO than the multiple web pages are able to.

Sites that contain video have over 40% more traffic from searches

Video can drive organic searches and traffic by as much as 150%

Search engines like Google are ranking sites with videos higher than they ever did before.

Embedding video on your landing page can increase your conversions up to 80%

Shared videos create inbound traffic. The more people click on a link to your site, the better and more authoritative your site looks to search engines like Google. As such videos are 45 times more likely to rank higher to the first page than text alone.

4. A Video Is More Memorable And Improves Message Recall

It's been shown that 95% of a video message will be retained compared to only 10% retention of text. According to Hubspot, 80% of viewers will likely recall a video they viewed within the last month. 

Studies show that viewers retain 95% of a video’s message compared to 10% when reading text. Also, according to Hubspot, 80% of customers remember a video they viewed in the past month.

At least 65& of people will consider themselves a visual learner. Simply put, people will remember a story they see far more than reading a list of facts.

5. Videos Will Increase Viewers Desire To Act

The goal of any website is to increase conversions and sales. When people make a positive connection to your video ad, their desire to make a purchase increases by 97%. People are 64% more likely to make a decision online after they have watched a video about the product or topic.

 

Bottom line: A well-done video is far more effective at influencing a viewers attention than with text alone.

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